Here are 5 ways to optimize your web site and boost your web site promotion.

There are many factors that are under your control in promoting your web site and marketing it on the Internet. In order for your site to rank well, these factors need to be considered in any web site promotion.

1) Optimize the Web Site Title. This is critical to search engine position. Your primary keywords should be here. Make sure not to exceed Google’s limit of 70 characters, although some search engines allow a bit more.

2) Optimize the Page or Post Title. This should be short and to the point. Do not simply repeat the keywords in the title, but use a variation of your main keywords to explain the content of the page.

3) Optimize the content of the page. Describe in more detail in your first paragraph what the page or post is about. Use keywords in natural speech, to make the page flow like a well crafted conversation.

4) Provide fresh content on a regular basis. Use robots.txt to match your requests for a visit by Googlebot with the time period that you plan to update content on your site. Choose daily, weekly, or monthly for your updates.

5) Use internal links. Chances are that there is content on one of your pages that relates to another page, or post on your site. Reference the similarity of your pages, or posts. This provides better user experience and flow through your site.

These are just a few of the factors that affect search engine position, but they are critical ones, and should not be overlooked in any web site promotion. Follow these guidelines to improve your web site marketing, and boost your site SEO.

For additional search engine optimization advice, please take a moment to complete the
SEO Preparedness Quiz